OSRAM consumer batteries
Licensing partner overview
As wholesaler and importer, EURES GmbH identifies trending articles and successfully sells them as part of promotions or the product ranges of leading companies. They optimally bundle information, preselect technologies and thereby effectively reduce the complexity for their customers. EURES advises, assists and supports their customers from the selection of the product to the marketing at the point of sale and thereby allows them to use brand products to create a unique selling point in their product portfolio. This allows their customers to provide end customers with purchasing incentives and, as a result, increase the attractiveness of their corporate brands as well as their sales.
Their ambition is to become Germany's most important brand distributor, who also has innovative and sustainable in-house brands in their portfolio.
Partnership rationale
ams OSRAM’s partnership with EURES GmbH marks a key step in bringing OSRAM-branded consumer batteries to market. This initiative strengthens brand equity by combining OSRAM’s legacy of quality with EURES’ market expertise, making the brand even more visible and accessible to consumers.
License scope
- Consumer batteries (standard & rechargeable)
- Consumer power banks