Brand licensing program
Find out more about the OSRAM brand licensing program and explore how engaging in this opportunity can leverage your business by benefiting from an iconic, established brand with a strong heritage.
A true icon: the OSRAM brand
OSRAM is a trusted global brand with a rich heritage dating back over 110 years, pioneering breakthroughs in lighting technology. From its origins as a leading manufacturer of incandescent bulbs to its role as a front-runner in energy-efficient LED and smart lighting solutions, OSRAM has continuously innovated to meet the changing needs of industries and consumers. With a commitment to sustainability and excellence, the OSRAM brand blends its century-old legacy with cutting-edge advancements, shaping the future of light and beyond, enhancing lives across the globe.
Our brand licensing program
Appreciation for the OSRAM brand extends far beyond those who use our lighting products. Building a strong brand takes time and investment. We help accelerate the process and create the best conditions for success by offering access to our recognized brand. Becoming a brand partner means faster time to market and a greater chance of regional and global brand success.
The OSRAM brand is owned by the ams OSRAM Group. With a history dating back more than 110 years, OSRAM has become a synonym for the endless possibilities of light, improving the quality of life for individuals and communities. The company’s innovations enable people all over the world not only to see better, but also to communicate, travel, work and live better.
Today we offer the opportunity to join the OSRAM brand licensing program to carefully selected and specialized licensees. Continuous investment in the OSRAM brand by ams OSRAM and the Brand Partners increases the OSRAM brand visibility across the world. Together we drive sales, decrease risks, save investments, enable cross- and upselling, create access to new markets and continuously strengthen the brand. We are partners for mutual success. Every single partner is dedicated to the OSRAM brand promise.
Advantages of a brand partnership
The OSRAM brand licensing program benefits in short:
- Use of well-known and well-protected OSRAM brand
- Immediate visibility and awareness in the market
- Continuous investment in the brand by ams OSRAM and our brand partners
- Drive sales
- Reduce risks and save investments
- Justification of price premiums
- Cross- and up-selling opportunities
- Access to new markets
- Access to our partner network of licensees
- Flexibility: OSRAM licensees retain product design and control. Once a product category is assigned to a licensee, that licensee is completely responsible for the design, manufacturing, distribution, sales and service of said product. In other words, licensees retain control of the process, while having access to the powerful OSRAM brand heritage and strong partner support.
Become a licensing partner
If you would like to learn more about brand licensing with OSRAM, please get in touch and share your opportunity with us! We will provide you with an application form and assess your case and brand fit.
Our brand licensing partners today
- Ledvance (General Lighting Lamps and certain Smart Home Products. General Lighting Luminaires outside of Mainland China, Hong Kong, Macao)
- Traxon (Professional General Lighting Luminaires and Dynamic Lighting in Mainland China, Hong Kong and Macao. Additional Fixed list of General Lighting products)
- Inventronics (Modules, Standard Flex-Strips, Drivers and Connected Components)
- UAP (Ignition Coils, certain AM Sensors as Spare Parts, Car Films/Coatings, AM Starter Batteries in Mainland China)
- Eures (Consumer Batteries in EU, CH, NO)
* Terms and conditions subject to contract. Our OSRAM Brand Licensing Partners are authorized to use the OSRAM brand on their agreed products. They are not allowed to grant others the right to use the OSRAM brand. OSRAM is a registered trademark of OSRAM GmbH.