OSRAM professional luminaire products
Licensing partner overview
Traxon e:cue is a global leader in dynamic lighting and control systems, providing innovative, performance-driven, and intelligent lighting solutions. With an expansive portfolio, their solutions allow lighting designers to elevate architecture, entertainment, hospitality and retail environments, worldwide.
Traxon e:cue possesses a unique strength in their team and experience, allowing them to specialize in complete solutions to deliver unforgettable multi-dimensional, dynamic lighting and control installations. With a global project portfolio and a continued focus on developing the next generation of lighting and control solutions, Traxon e:cue is commited to their partners and customer base to turn creative visions into bold, beautiful lighting experiences.
Partnership rationale
The OSRAM brand licensing partnership with Traxon e:cue strengthens both companies’ positions in key markets. By combining OSRAM’s trusted brand with Traxon’s regional expertise, the agreement ensures high-quality lighting solutions across the defined portfolio and geographic scope.
License scope
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Professional General Lighting Luminaires in Mainland China, Hong Kong and Macao
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Dynamic Lighting in Mainland China, Hong Kong and Macao
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Additional fixed list of general lighting products for all other regions